We pulled every customer experience post from a dataset of 12,988 LinkedIn posts and ranked them by engagement rate. 1,463 posts from 52 creators qualified. The median one earned 124 reactions and 14 comments, and the category earns more engagement per follower than the cohort median. Below are 22 of the highest-performing customer experiencehooks in the set, exactly as they appeared before LinkedIn's “see more” fold, plus what separates them from the customer experience posts nobody read.
The short version
- Sample: 1,463 customer experience posts from 52 creators.
- Median customer experience post: 124 reactions, 14 comments (0.64 per 1,000 followers).
- Top-decile customer experience posts run 77 comments at the median, against 14 for the category overall.
- The highest-lift hook style here: First-person opener.
How do customer experience posts perform on LinkedIn?
Engagement rate here is (reactions + 4 × comments) ÷ followers, reported per 1,000 followers so accounts of different sizes can be compared. Comments carry four times the weight of reactions because they are scarcer and push a post into the commenter's own network.
| Measure | Customer Experience posts | All posts in cohort |
|---|---|---|
| Posts analyzed | 1,463 | 12,988 |
| Creators | 52 | 65 |
| Median reactions | 124 | 122 |
| Median comments | 14 | 12 |
| Median rate per 1,000 followers | 0.64 | 0.4 |
Read that last row carefully. It says customer experience content earns more engagement per follower than the cohort median, which is a statement about this cohort of 52 creators, not a law of the platform. Category averages move with who writes in them. What travels better is the pattern data below, because it compares posts against other posts by the same kinds of accounts.
What makes customer experience posts different?
These are the ways customer experience posts diverge most from the rest of the cohort. Each is a comparison of this category against all 12,988 posts.
- Emoji appear far more often in these hooks. 10% of customer experience hooks contain an emoji, against 6.1% cohort-wide.
Which hook style works best for customer experience posts?
We sorted every customer experiencehook into five opening styles, then checked which styles are over-represented among the category's top-decile posts compared to the category as a whole. A lift above 1.0 means the style appears more often at the top than it does on average.
| Hook style | All customer experience posts | Top decile | Lift |
|---|---|---|---|
| First-person opener | 13.8% | 19.5% | 1.41x |
| Direct address (you/your) | 1.2% | 1.5% | 1.25x |
| Question hook | 14.3% | 17.1% | 1.20x |
| Flat declaration | 69.9% | 60.5% | 0.87x |
Sample sizes shrink fast once you slice a category by style, so treat the smaller rows as directional. The pattern that holds across every category we measured is the one in the full study: openers with a person in them beat openers with only a topic in them.
22 real customer experience LinkedIn post examples
Every hook below is real, taken from a public dataset, and shown as the reader saw it before tapping “see more”. Author names are stripped. Engagement figures are lifetime totals at the time the data was collected, so treat them as relative signals rather than precise scores. Follower counts are included because a post that earns 400 reactions on 3,000 followers is doing something a post that earns 400 on 300,000 is not.
Yesterday, I joined PayPal as Vice President and Venmo 's Chief Technology Officer. I'm truly humbled by everyone that extended their congratulations. Thank you, from the bottom of my heart. In many ways, I …see more
I continue to be amazed by how many people managers still don't understand that today's workforce no longer responds to a “top down, I tell you what to do, you punch a clock for every task and I micro-manage …see more
Can’t describe my excitement right now!! Our SoGal Ventures seed stage investment in March 2017 is now a $1.3 Billion dollar unicorn 🦄 !!! BlackRock and many amazing new investors including women focused …see more
See this? This is a streaming disc. After launching streaming on PCs and then Macs, Netflix turned it's attention to devices that were already connected to the internet, used for video, and had massive …see more
Dear Jeff Weiner and LinkedIn team: Congrats on your continued growth and expansion into India - that's honestly exciting stuff!! As we continue to patronize your product for our many professional …see more
Ok, here it goes.... Breathe... This has been a LONG time in the making and I'm so nervous to share here on LinkedIn. #SerenityNow I finally launched the LinkedIn Ads Show podcast! The 6th episode dropped …see more
I lost my little brother 4 months ago. Feels like yesterday. Also feels like years ago. Tomer Yogev explained grief to me in an interesting way. He said: Imagine a box. And in that box you have a huge ball. …see more
This is Red. Red is my service pup. You see... Red listens. He listens to intuition and senses heightened heart rates and emotion... He notices changes in movement and tone. When he is triggered by an …see more
I met Gary Vaynerchuk tonight! 😍😍😍 3 Years ago I quit my job to do this entrepreneur thing. And I owe a lot of that to Gary and his content. I fell on my face over and over again. From: - Not having …see more
Found this screengrab of our Netflix click-to-cancel page from 2008. Changing from call-to-cancel to two clicks to cancel on the website was, of course, risky. After all, if you made it easy for people to …see more
Feeling so honored to be featured in #FORBES magazine! I almost wrote a feel-good post about “black girl magic”, but I’d rather use my platform to be painfully honest. Most days, I don’t feel like magic. I’d …see more
I recorded 500+ videos before anyone took notice. That's how it works. They won't notice the hours you put in right away. The pain. The struggle. The failure. The anxiety. Or all of the times that you …see more
It's official: The economic collapse caused by the coronavirus pandemic is the worst on record. Gross domestic product plunged 9.5 percent in the second quarter (that's an even scarier sounding -32.9 percent …see more
If you're interviewing for a job or just looking for a job - know whom you’re talking to. It matters. Big time. Different positions, different responsibilities, different impact: Talent sourcer - creates a …see more
Amazing to grow the #SheVC community across Asia for female investors! We're expanding from Singapore to Shanghai, Sydney, and soon Jakarta and Hong Kong, creating a safe and intellectual space for women to …see more
The "membership economy" as Robbie Kellman Baxter puts it, marches forward. This is a brilliant move by Panera Bread . Customers who already buy their coffee suddenly get out-sized value. And those same …see more
A year ago last week, I graduated from college. That day, I united with my family after the ceremony and asked my dad, “Are you proud of me?” “Absolutely. You graduated from the school you wanted to. But you …see more
"But Chantel, how do I get press or media coverage?" Oh, do I have some goodies for you! What's better than good PR? FREE, good PR! After you build a strong personal brand, you've got to DO something with it …see more
Despite popular belief, jerks don’t always get ahead. A recent study found that selfish, deceitful, and aggressive individuals were no more likely to attain power than were generous, trustworthy, and nice …see more
When weekly filings for state unemployment benefits dipped below one million earlier this month, it looked like a glimmer of hope in an otherwise gloomy job market. But the break in the clouds didn’t last …see more
I recently started the Imani Arts Foundation - a nonprofit organization providing free resources and support for youth in the entertainment space. We had our first fundraising event on May 6, 2018, and raised …see more
Yes. I'm differently-abled and a proud advocate. No, you usually can't tell unless you see me walk or read. Because of this, it can be challenging to push inclusion, awareness, acceptance and accessibility …see more
Breaking down the three strongest customer experience posts
#1: the flat declaration
3,140 reactions and 162 comments against 15,213 followers, a rate of 249 per 1,000. That is 622.5 times the cohort median. This one earned reactions far more than replies, the signature of a post people agree with rather than argue about. That still travels, but it travels less far than a post that starts a conversation. The visible hook runs about 34 words, using nearly the full pre-fold allowance to build the setup. It ran with an attached image.
#2: the first-person opener
1,643 reactions and 89 comments against 15,213 followers, a rate of 131.4 per 1,000. That is 328.5 times the cohort median. This one earned reactions far more than replies, the signature of a post people agree with rather than argue about. That still travels, but it travels less far than a post that starts a conversation. The visible hook runs about 39 words, using nearly the full pre-fold allowance to build the setup. It ran as plain text with no media attached, which is a reminder that the words carry the post.
#3: the flat declaration
724 reactions and 92 comments against 10,283 followers, a rate of 106.19 per 1,000. That is 265.5 times the cohort median. The comment-to-reaction ratio is healthy, which means the post gave people something to respond to rather than just something to approve of. The visible hook runs about 33 words, using nearly the full pre-fold allowance to build the setup. It ran with a shared article.
The common thread is that none of the three resolve before the fold. The reader has to open the post to find out what happened, which is the entire mechanism behind a hook that works.
What format should you use for customer experience posts?
Format mix for this category, next to the cohort. Cohort-wide, native video over-indexes about 2.6 times among top-decile posts while shared article links over-index in the bottom half, which is covered in detail in the piece on external links.
| Format | Customer Experience posts | All posts |
|---|---|---|
| text | 25.6% | 21% |
| image | 34.6% | 36.4% |
| video | 11.9% | 12.4% |
| Shared article/link | 26.7% | 29.4% |
| Document/carousel | 0.5% | 0.5% |
| poll | 0.5% | 0.3% |
Which hashtags do customer experience posts use?
The most-used tags on customer experience posts in this cohort, by number of posts. We are reporting usage only, not performance: most individual tags in this dataset are dominated by a handful of accounts, so a per-tag engagement figure would describe those accounts rather than the tag. For what the data does support on tags, see the hashtag analysis.
- #leadership (129 posts)
- #economy (78 posts)
- #personalbranding (66 posts)
- #healthcare (66 posts)
- #digitalhealth (65 posts)
- #technology (65 posts)
- #career (58 posts)
- #covid19 (49 posts)
- #future (46 posts)
- #stringtheory (44 posts)
How to write your own customer experience post
In this category specifically, the first-person opener carries the highest lift into the top decile (1.41x), so that is the shape to reach for first. Video is also under-used here (11.9% against 12.4% cohort-wide), which makes it the cheapest available edge in this category.
- Pick a moment, not a subject. “What I learned about customer experience” is a subject. The Tuesday you got it wrong is a moment.
- Write the first 210 characters last. Draft the body, then find the most arresting line in it and move it to the top. More on this in how to start a LinkedIn post.
- Cut at the fold and reread. If the visible part answers itself, there is no reason to tap.
- Ask something you actually want to know. In this category 15.6% of hooks contain a question, and questions correlate with the comments that carry the most weight.
- Keep it native. Put links in the comments if they have to exist.
Frequently asked questions
What should I post about customer experience on LinkedIn?
Post specific moments rather than general observations. In our cohort, the customer experience posts that reached the top decile by engagement rate had a median of 77 comments against 14 for customer experience posts overall. The pattern behind that gap is concrete detail: a decision you made, a number you can name, a thing that went wrong. Generic advice on customer experience is the most crowded and least rewarded content in this category.
How much engagement do customer experience posts get on LinkedIn?
Across 1,463 customer experience posts from 52 creators in our cohort, the median post earned 124 reactions and 14 comments, which works out to 0.64 engagements per 1,000 followers using our weighted formula. The cohort-wide median is 0.4 per 1,000, so customer experience content earns more engagement per follower than the cohort median.
How long should a customer experience LinkedIn post be?
The part that matters is the visible hook, roughly the first 210 characters before LinkedIn's "see more" fold. In this category the median hook runs 206 characters and 35 words, and hook length does not separate top performers from weak ones anywhere in our data. Write for the fold, not for a word count.
Should customer experience posts use hashtags?
Keep them minimal. 35.7% of customer experience posts in our cohort carry four or more hashtags, and cohort-wide, heavy hashtag use appears about 1.6 times as often in bottom-half posts as in top-decile ones. LinkedIn has also removed hashtag following and de-emphasized tags in search, so they no longer drive the discovery they once did.
About this data
Numbers come from our analysis of a public dataset of 34,012 LinkedIn influencer posts. We scored 12,988 English posts from 65 creators by engagement rate (reactions + 4× comments, divided by the author's followers) and compared the top 10% against the bottom half. The dataset captures each post's text up to LinkedIn's “see more” fold, which is exactly what a reader sees before deciding to engage. These are correlations, not guarantees. Full methodology and caveats are in the full study.