LinkedIn growth, backed by data

The March 2026 feed rebuild, 360Brew, and which tactics it actually retires.

• LinkedIn 360Brew: what it is, and what it is not
• The LinkedIn algorithm in 2026: what actually changed
• How to reach people outside your LinkedIn network

Hooks, openings, structure, and the mechanics of the words themselves.

• How to write LinkedIn hooks, according to 12,988 posts
• How to start a LinkedIn post: the first 210 characters do all the work
• The best first line for a LinkedIn post, judged on 12,988 ranked posts
• Do question hooks work on LinkedIn? Two large studies disagree

How reach is decided, and what to do when it stops working.

• How the LinkedIn algorithm works in 2026, and what it actually rewards
• LinkedIn dwell time: what LinkedIn's own engineers published
• Why did my LinkedIn reach drop? A diagnostic, not a conspiracy
• Why did my LinkedIn post get no views? A diagnosis, in order of likelihood.

What the numbers mean, and where you sit against 12,988 real posts.

• Average LinkedIn engagement rate: benchmarks from 12,988 posts
• LinkedIn impressions vs reach: what every metric means and which ones matter
• How many impressions is good on LinkedIn? Benchmarks by follower tier
• LinkedIn engagement rate by industry: what is actually published

Video, carousels, polls, images, newsletters, and articles compared.

• LinkedIn video posts: the strongest format signal in our data
• LinkedIn video length: limits and best practice
• LinkedIn carousel posts: the honest data, and how to build one
• 24 LinkedIn carousel ideas, sorted by what you want them to do

When to post, how often, and how to sustain it.

• The best time to post on LinkedIn, according to three studies that disagree with each other
• How often should you post on LinkedIn? The honest answer is the cadence you can hold
• How to build a LinkedIn content calendar you can actually keep
• How to build a LinkedIn writing routine

Content strategy, pillars, personal brand, and inbound.

• LinkedIn content strategy: the system, not the hacks
• How to pick LinkedIn content pillars (and when to drop one)
• LinkedIn personal branding, minus the self-help
• LinkedIn thought leadership strategy, for people who dislike the phrase

What to post as a founder, consultant, recruiter, marketer, or operator.

• LinkedIn content ideas for founders, ranked by what works
• What should a founder post on LinkedIn?
• LinkedIn for B2B SaaS founders: how to build pipeline, not applause
• The mistakes founders make on LinkedIn

Leadership, hiring, remote work, AI, DEI, and the rest, each with its own data.

• How to write LinkedIn leadership posts, from 2,117 of them
• How to write a LinkedIn hiring post that gets applicants
• LinkedIn posts about remote work: what 178 ranked posts show
• LinkedIn posts about burnout and mental health: what 468 show

New job, promotion, layoff, career change, work anniversary.

• The new job announcement LinkedIn post: a skeleton, and the social math behind it
• How to announce a promotion on LinkedIn without sounding like you are gloating
• The work anniversary LinkedIn post: what to write, and when to skip it entirely
• How to post on LinkedIn after being laid off

Headline, About, Featured, SSI, and what LinkedIn actually documents.

• LinkedIn profile optimization: the page your posts convert on
• LinkedIn headline examples: 50 patterns, and the 70 characters that decide it
• The LinkedIn headline formula everyone uses, and five that still sound like a person
• LinkedIn headline examples for founders: your name is the search query

Connection limits, messages, Sales Navigator, and honest benchmarks.

• How many LinkedIn connection requests per day is safe?
• LinkedIn connection request message examples that fit in 200 characters
• LinkedIn DM templates that get replies (and why templates are the problem)
• LinkedIn cold outreach that does not feel cold

Tool comparisons, AI writing, ghostwriting costs, and platform policy.

• Does LinkedIn detect AI content? Here is what is actually known.
• How to make AI LinkedIn posts sound human
• Is LinkedIn automation against the terms of service?
• Are LinkedIn automation tools safe? The verified enforcement record