We pulled every diversity & inclusion post from a dataset of 12,988 LinkedIn posts and ranked them by engagement rate. 462 posts from 48 creators qualified. The median one earned 106 reactions and 9 comments, and the category tracks close to the cohort median for engagement per follower. Below are 22 of the highest-performing diversity & inclusionhooks in the set, exactly as they appeared before LinkedIn's “see more” fold, plus what separates them from the diversity & inclusion posts nobody read.
The short version
- Sample: 462 diversity & inclusion posts from 48 creators.
- Median diversity & inclusion post: 106 reactions, 9 comments (0.44 per 1,000 followers).
- Top-decile diversity & inclusion posts run 77 comments at the median, against 9 for the category overall.
- The highest-lift hook style here: Direct address (you/your).
How do diversity & inclusion posts perform on LinkedIn?
Engagement rate here is (reactions + 4 × comments) ÷ followers, reported per 1,000 followers so accounts of different sizes can be compared. Comments carry four times the weight of reactions because they are scarcer and push a post into the commenter's own network.
| Measure | Diversity & Inclusion posts | All posts in cohort |
|---|---|---|
| Posts analyzed | 462 | 12,988 |
| Creators | 48 | 65 |
| Median reactions | 106 | 122 |
| Median comments | 9 | 12 |
| Median rate per 1,000 followers | 0.44 | 0.4 |
Read that last row carefully. It says diversity & inclusion content tracks close to the cohort median for engagement per follower, which is a statement about this cohort of 48 creators, not a law of the platform. Category averages move with who writes in them. What travels better is the pattern data below, because it compares posts against other posts by the same kinds of accounts.
What makes diversity & inclusion posts different?
These are the ways diversity & inclusion posts diverge most from the rest of the cohort. Each is a comparison of this category against all 12,988 posts.
- Questions show up less often in diversity & inclusion hooks. 11.5% of these hooks contain a question mark, against 15.9% cohort-wide.
- These posts address the reader less often. 24.2% put "you" or "your" in the visible hook, against 36.4% cohort-wide.
- Hashtag stuffing is more often here. 51.9% of diversity & inclusion posts carry four or more hashtags, against 35% cohort-wide.
Which hook style works best for diversity & inclusion posts?
We sorted every diversity & inclusionhook into five opening styles, then checked which styles are over-represented among the category's top-decile posts compared to the category as a whole. A lift above 1.0 means the style appears more often at the top than it does on average.
| Hook style | All diversity & inclusion posts | Top decile | Lift |
|---|---|---|---|
| Direct address (you/your) | 1.1% | 3.1% | 2.82x |
| Question hook | 10.6% | 14.1% | 1.33x |
| First-person opener | 14.5% | 17.2% | 1.19x |
| Flat declaration | 73.6% | 65.6% | 0.89x |
Sample sizes shrink fast once you slice a category by style, so treat the smaller rows as directional. The pattern that holds across every category we measured is the one in the full study: openers with a person in them beat openers with only a topic in them.
22 real diversity & inclusion LinkedIn post examples
Every hook below is real, taken from a public dataset, and shown as the reader saw it before tapping “see more”. Author names are stripped. Engagement figures are lifetime totals at the time the data was collected, so treat them as relative signals rather than precise scores. Follower counts are included because a post that earns 400 reactions on 3,000 followers is doing something a post that earns 400 on 300,000 is not.
It’s been a year now since I took on the role of CEO for TransUnion Africa. It’s been a fantastic journey working with amazing people to solve some of Africa’s biggest challenges. Without doubt, data is the …see more
Huge opportunity — I’m building my team that will join me on an Amazon Prime Docuseries next year! 📺 🚀 It’s called The Social Movement. I’ll be appearing alongside my business partner Izzy . In short, each …see more
I am thrilled for this!! Hosted in 25+ cities around the world, and culminating in a global final competition and 3-day immersive educational bootcamp in Silicon Valley, SoGal Global Pitch Competition is an …see more
I made over 500 videos before anyone noticed. And that's how I know I love it because I have always created regardless if anyone was watching or not. There was a time where I had nothing to my name. I wasn't …see more
As a black entrepreneur, I shrugged off race for a long time. But, people like me do not have the privilege to “ignore” what is happening right now. I have a business to run. I have bills to pay. I have …see more
Yesterday I shared an experience of mine that ruffled some feathers and I had absolutely NO idea until a stranger brought it to my attention. The issue? This person approached conflict by attacking me. It …see more
Guess who got her FIRST CLEAN MRI?! 👆This girl! When I began sharing my story in front of a few dozen people on LinkedIn, I would have never dreamed of hitting stages across the world spreading my message of …see more
A little Netflix History as we head into 2021: Back when Blockbuster launched Total Access (their "by mail AND in-store" DVD rental offering), they used a code on the outside of their DVD mailers that …see more
Yes. I'm differently-abled and a proud advocate. No, you usually can't tell unless you see me walk or read. Because of this, it can be challenging to push inclusion, awareness, acceptance and accessibility …see more
In 10 months, the Bright Machines SW Engineering team has grown from 3 to 105 amazing #brightpeople , and counting. How did we do it? Here's our 30 second blueprint: Make genuinely great offers. Be honest …see more
Hello friends! Our fund SoGal Ventures has been nominated for the Investor category of the Champion Awards! The award recognizes organizations that champion underrepresented communities across diverse …see more
My co-founder Elizabeth Galbut quoted in the article. We've invested in 23 companies with the SoGal Ventures fund, and 78% of them are led by female CEOs (100% of them have diverse teams). From our …see more
Thank you to University of California, Berkeley, Haas School of Business for hosting me at the Women in Leadership Conference as the keynote speaker! Had a very insightful Q&A with Laura Tyson, and was so …see more
The FOMO of Clubhouse got to me. Everywhere I see, on my Twitter, Instagram, Facebook, it was "Clubhouse, Clubhouse..." I went on to my Twitter and asked for an invite, within 30mins I was browsing the clubs, …see more
Let me tell you about the power of #linkedin then you can dig into the visually stunning article by William Pope . I've been using this platform to connect with dope people for my company Ark Republic . …see more
Great partnership last week between Meltwater and TransUnion when we hosted several hundred people at the Meltwater BizBreakfast to discuss “Purpose Driven Digital”, the implications for South Africa and …see more
The momentum for Modern Apprenticeships is building and the time is right for all industries and sectors to seize the opportunity to grow their business, diversity their workforce and establish a workplace …see more
Today is the Day of Reconciliation in South Africa. We have made some strides to overcome the inequality and inequity in our young democracy but there is much more to do. Diversity and Inclusion is a …see more
Now more than ever, focus on actions that support the fundamental needs that each person shares: to be seen, to be heard, and to belong. Here’s how: Up your eye contact Swap text messages for video chats and …see more
Structural racism, abusive policing and discrimination have been front-and-center in the national discourse over the past few weeks. But many economists say their profession has had uncharacteristically little …see more
Seeing a lot of well-intentioned posts here on LinkedIn during #IWD -- don't fall victim to the trend of faux-feminism, where your efforts to recognize women one day a year fail to translate to your support …see more
Great to talk with Fox Business today on why companies should invest in Apprenticeship ? I know many people reading this have already invested and they see the returns first hand every day. Love to hear your …see more
Breaking down the three strongest diversity & inclusion posts
#1: the flat declaration
669 reactions and 52 comments against 24,460 followers, a rate of 35.85 per 1,000. That is 89.6 times the cohort median. This one earned reactions far more than replies, the signature of a post people agree with rather than argue about. That still travels, but it travels less far than a post that starts a conversation. The visible hook runs about 37 words, using nearly the full pre-fold allowance to build the setup. It ran as plain text with no media attached, which is a reminder that the words carry the post.
#2: the flat declaration
794 reactions and 257 comments against 66,387 followers, a rate of 27.45 per 1,000. That is 68.6 times the cohort median. Notice the comment-to-reaction ratio: roughly one comment for every 3 reactions, which is unusually conversational. Posts like this are asking something the reader wants to answer, not performing for applause. The visible hook runs about 37 words, using nearly the full pre-fold allowance to build the setup. It ran as native video, the format that over-indexes hardest among top performers.
#3: the first-person opener
156 reactions and 31 comments against 10,283 followers, a rate of 27.23 per 1,000. That is 68.1 times the cohort median. The comment-to-reaction ratio is healthy, which means the post gave people something to respond to rather than just something to approve of. The visible hook runs about 33 words, using nearly the full pre-fold allowance to build the setup. It ran with a shared article.
The common thread is that none of the three resolve before the fold. The reader has to open the post to find out what happened, which is the entire mechanism behind a hook that works.
What format should you use for diversity & inclusion posts?
Format mix for this category, next to the cohort. Cohort-wide, native video over-indexes about 2.6 times among top-decile posts while shared article links over-index in the bottom half, which is covered in detail in the piece on external links.
| Format | Diversity & Inclusion posts | All posts |
|---|---|---|
| text | 20.3% | 21% |
| image | 39.6% | 36.4% |
| video | 10.2% | 12.4% |
| Shared article/link | 28.6% | 29.4% |
| Document/carousel | 0.4% | 0.5% |
| poll | 0.4% | 0.3% |
Which hashtags do diversity & inclusion posts use?
The most-used tags on diversity & inclusion posts in this cohort, by number of posts. We are reporting usage only, not performance: most individual tags in this dataset are dominated by a handful of accounts, so a per-tag engagement figure would describe those accounts rather than the tag. For what the data does support on tags, see the hashtag analysis.
- #inclusion (49 posts)
- #diversity (42 posts)
- #economy (39 posts)
- #globalhealth (32 posts)
- #leadership (30 posts)
- #markets (30 posts)
- #chantelshares (28 posts)
- #financialinclusion (24 posts)
- #stocks (24 posts)
- #investing (22 posts)
How to write your own diversity & inclusion post
In this category specifically, the direct address (you/your) carries the highest lift into the top decile (2.82x), so that is the shape to reach for first. Video is also under-used here (10.2% against 12.4% cohort-wide), which makes it the cheapest available edge in this category.
- Pick a moment, not a subject. “What I learned about diversity & inclusion” is a subject. The Tuesday you got it wrong is a moment.
- Write the first 210 characters last. Draft the body, then find the most arresting line in it and move it to the top. More on this in how to start a LinkedIn post.
- Cut at the fold and reread. If the visible part answers itself, there is no reason to tap.
- Ask something you actually want to know. In this category 11.5% of hooks contain a question, and questions correlate with the comments that carry the most weight.
- Keep it native. Put links in the comments if they have to exist.
Frequently asked questions
What should I post about diversity & inclusion on LinkedIn?
Post specific moments rather than general observations. In our cohort, the diversity & inclusion posts that reached the top decile by engagement rate had a median of 77 comments against 9 for diversity & inclusion posts overall. The pattern behind that gap is concrete detail: a decision you made, a number you can name, a thing that went wrong. Generic advice on diversity & inclusion is the most crowded and least rewarded content in this category.
How much engagement do diversity & inclusion posts get on LinkedIn?
Across 462 diversity & inclusion posts from 48 creators in our cohort, the median post earned 106 reactions and 9 comments, which works out to 0.44 engagements per 1,000 followers using our weighted formula. The cohort-wide median is 0.4 per 1,000, so diversity & inclusion content tracks close to the cohort median for engagement per follower.
How long should a diversity & inclusion LinkedIn post be?
The part that matters is the visible hook, roughly the first 210 characters before LinkedIn's "see more" fold. In this category the median hook runs 206 characters and 34 words, and hook length does not separate top performers from weak ones anywhere in our data. Write for the fold, not for a word count.
Should diversity & inclusion posts use hashtags?
Keep them minimal. 51.9% of diversity & inclusion posts in our cohort carry four or more hashtags, and cohort-wide, heavy hashtag use appears about 1.6 times as often in bottom-half posts as in top-decile ones. LinkedIn has also removed hashtag following and de-emphasized tags in search, so they no longer drive the discovery they once did.
About this data
Numbers come from our analysis of a public dataset of 34,012 LinkedIn influencer posts. We scored 12,988 English posts from 65 creators by engagement rate (reactions + 4× comments, divided by the author's followers) and compared the top 10% against the bottom half. The dataset captures each post's text up to LinkedIn's “see more” fold, which is exactly what a reader sees before deciding to engage. These are correlations, not guarantees. Full methodology and caveats are in the full study.