LinkedIn content ideas for your specific role
We split 12,988 posts by author role and compared each group's best work against its own weakest. Founders show the widest gap of all: first-person openers appear in 19.6% of their top-decile posts and 5.2% of their bottom half.
19 guides. Every figure comes from our analysis of 12,988 ranked LinkedIn posts, or from a named source we checked ourselves.
LinkedIn content ideas for founders, ranked by what works
Founders who post well and founders who post badly write about the same subjects for the same audience. Here are 26 prompts you could write today, plus the one variable that actually separates the two groups.
14 min read
GuideWhat should a founder post on LinkedIn?
Four kinds of founder material earn a reply, and most founders post none of them. A judgment guide built on 5,619 posts from 21 founders and CEOs.
13 min read
PlaybookLinkedIn for B2B SaaS founders: how to build pipeline, not applause
You need eight qualified conversations a quarter, not eight thousand impressions. Here is what to post for pipeline, positioning, building in public and hiring, with the data behind each.
14 min read
Data studyThe mistakes founders make on LinkedIn
Eleven founder habits, ranked by how much they separate the best posts from the worst inside 5,619 posts from 21 founders and CEOs. One of them turns out not to be a mistake.
14 min read
PlaybookLinkedIn content ideas for CEOs, split by who is reading
A CEO writes for four audiences at once and three of them are not customers. Here are 22 ideas mapped to who actually reads them, plus how to keep a post specific after legal review.
14 min read
PlaybookHow to get executives to post on LinkedIn
Executives do not refuse to post because they are lazy. They refuse because nobody has removed the writing from the task. Here is the 20-minute weekly system that does, plus the data on what executive posts that land actually look like.
14 min read
PlaybookLinkedIn content ideas for fractional executives
Three to five clients is a full book, so reach is nearly irrelevant. Here are 20 post ideas for fractional CFOs, CMOs, CTOs and COOs, plus an honest account of what our data can and cannot tell you.
13 min read
PlaybookLinkedIn content ideas for consultants who need pipeline
A consultant is usually two conversations from a signed engagement. That makes most LinkedIn advice wrong for you. Here are 23 post ideas built for a short sales cycle, with the data behind each.
14 min read
PlaybookHow consultants get clients on LinkedIn
Most consultant advice on LinkedIn is one person's case study. This is the system underneath it, checked against 3,958 posts from 14 coaches and consultants: what to post, what to say in comments, and how a comment becomes a call.
14 min read
PlaybookLinkedIn post ideas for coaches selling an intangible service
A coach sells a change that happens inside someone else, months later, and the client takes the credit. That is a hard thing to prove in public. Here are 24 post ideas that prove it anyway.
14 min read
PlaybookLinkedIn content ideas for marketers who post for a living
Marketers know the playbook and still get nothing back. The fix is posting things a company page structurally cannot. Here are 22 prompts, with the data and its limits stated plainly.
14 min read
PlaybookLinkedIn post ideas for recruiters, ranked by what the data supports
Thirty-plus recruiting post ideas, grouped by job, plus what separated the strongest hiring posts from the weakest ones in a 543-post sample.
13 min read
PlaybookLinkedIn content ideas for sales reps who want warmer outreach
Thirty content ideas for sellers, organised by where they sit in the buying cycle, plus what separated the strongest sales posts from the weakest in a 343-post sample.
13 min read
PlaybookLinkedIn content ideas for freelancers who want inbound
Thirty content ideas for solo operators, plus the within-topic split from 774 entrepreneurship posts that shows what actually separates strong founder content from weak.
13 min read
GuideLinkedIn content ideas for solopreneurs
A solopreneur is not a freelancer, and the content problem is different. Here is an idea bank organised by where the raw material comes from, with the within-topic data on the formats each idea should live in.
14 min read
PlaybookLinkedIn content ideas for agency owners, from the founder's profile
How to run a founder profile as the agency's acquisition channel: what to post, what the data says about format, and how to prove a team exists without disappearing.
13 min read
Data studyLinkedIn post ideas for engineers, and why tech posts underperform
Technology posts almost never reach the top decile in our data. We dug into why, and what engineers should write instead of link-and-hashtag posts.
13 min read
PlaybookLinkedIn content ideas for accountants and lawyers
Regulated professionals post the safest possible content and it is invisible. What the finance data shows, what the rules actually require, and what to write instead.
14 min read
PlaybookLinkedIn post ideas for job seekers, including the awkward ones
What an open-to-work post actually does, how to post after a layoff without it reading as a plea, and which formats carried job-search content in our sample.
13 min read