The posts you only write a few times
High-stakes, low-frequency posts. You get one attempt and the social calculus matters as much as the writing, so each guide gives a structure plus the honest read on how it lands.
5 guides. Every figure comes from our analysis of 12,988 ranked LinkedIn posts, or from a named source we checked ourselves.
The new job announcement LinkedIn post: a skeleton, and the social math behind it
New job posts get more reach than almost anything else you will publish, because LinkedIn notifies your network for you. Here is how to spend that attention on something better than congratulations.
13 min read
PlaybookHow to announce a promotion on LinkedIn without sounding like you are gloating
A promotion post has a harder job than a new-job post: the news is entirely about you, and everyone reading it knows it. Credit-sharing is the mechanic that makes these land.
13 min read
PlaybookThe work anniversary LinkedIn post: what to write, and when to skip it entirely
Most work anniversary posts are filler that the platform prompted somebody to write. A few are the best reflection that person publishes all year. Here is the difference.
12 min read
PlaybookHow to post on LinkedIn after being laid off
The post that gets you a thousand condolences and the post that gets you three introductions are not the same post. Here is what separates them, and what the data can and cannot tell you.
13 min read
PlaybookHow to announce a career change on LinkedIn when nobody asked for your pivot
The problem with a pivot post is not the news. It is that your audience has to re-file you, and most people give them nothing to file you under.
13 min read