Which LinkedIn post format actually performs
Native video appears in 26.3% of top-decile posts and 10.1% of the bottom half, the strongest format signal in our data. These guides cover every format, including the ones where our sample is too small to conclude anything.
10 guides. Every figure comes from our analysis of 12,988 ranked LinkedIn posts, or from a named source we checked ourselves.
LinkedIn video posts: the strongest format signal in our data
Native video shows up 2.6x more often among our best-performing posts than our worst, across 1,613 video posts from 46 creators. It is the clearest format finding we have.
14 min read
GuideLinkedIn video length: limits and best practice
Member video runs up to 15 minutes and Pages are capped at 10. Neither number is the answer. Most video posts fail on silence, not on duration.
13 min read
GuideLinkedIn carousel posts: the honest data, and how to build one
Document posts show up 12x more often among our top-decile posts than our bottom half. The sample is 60 posts from 13 accounts, so we are calling it suggestive, not settled.
14 min read
Playbook24 LinkedIn carousel ideas, sorted by what you want them to do
Idea lists never say what an idea is for. These 24 carousel concepts are grouped by the outcome they serve, each with a slide structure you can build from today.
14 min read
ComparisonLinkedIn document post vs carousel: same feature, two names
There is no carousel button in the LinkedIn composer. What everyone calls a carousel is a document post, and four different products share the vocabulary.
12 min read
DataText-only posts vs image posts on LinkedIn: what 12,988 posts show
Images make up 40.3% of the weakest posts in our data and only 30.7% of the strongest. Text-only runs the other way. Here is the full format comparison and an honest account of what it does and does not prove.
14 min read
GuideLinkedIn multi-image posts: the format most guides skip
Socialinsider's 1.3 million post benchmark puts multi-image second only to documents. Our own data cannot separate multi-image from single image, and we say so.
12 min read
GuideLinkedIn polls: what they are good for, and what they are not
Polls were 0.4% of our top-decile posts and 0.1% of the bottom half, but the whole sample is 38 posts from 10 accounts, and one account posted more than half of them. Here is what we can and cannot say.
13 min read
GuideLinkedIn newsletters vs posts: which one should you actually run?
A newsletter is the only thing on LinkedIn that pushes a notification to people who asked for it. That mechanic is the whole case for starting one, and the whole reason a dead one is costly.
13 min read
ComparisonLinkedIn articles vs posts: which one actually gets more reach
A post earns a view for being on screen. An article earns one only when somebody clicks. Almost every comparison of the two formats ignores that, and it explains most of the reach gap.
13 min read