The profile your posts send people to
This corner of the internet is full of stale advice. Creator Mode was retired in 2024 and LinkedIn now argues against optimizing SSI, yet ranking pages still recommend both. Every claim here is checked against LinkedIn's own help documentation.
13 guides. Every figure comes from our analysis of 12,988 ranked LinkedIn posts, or from a named source we checked ourselves.
LinkedIn profile optimization: the page your posts convert on
Your profile is the landing page every post sends traffic to, and most people last edited theirs when they changed jobs. Here is the field-by-field pass, with every character limit.
15 min read
GuideLinkedIn headline examples: 50 patterns, and the 70 characters that decide it
Most headline lists give you fifty lines and no rule for choosing. The rule is that only the first clause usually shows, so write for the visible portion and treat the rest as a bonus.
14 min read
GuideThe LinkedIn headline formula everyone uses, and five that still sound like a person
Every headline guide ships the same template. It was good advice five years ago. Now it is the most recognisable pattern on the platform, which is the one thing a headline cannot afford to be.
13 min read
GuideLinkedIn headline examples for founders: your name is the search query
Founders get looked up by name, not sourced by title. That single fact changes what the headline is for and makes 'Founder & CEO at Acme' the weakest thing you can write.
13 min read
GuideLinkedIn headline examples for consultants: writing for a buyer comparing three of you
A consultant's headline is almost never read alone. It is read next to two other consultants, in a search result or a shortlist, which changes what the field has to do.
13 min read
GuideWhat to write in your LinkedIn About section
The About section is judged on its first 250 characters, because that is all LinkedIn shows before 'see more'. Write those lines for the reader who never clicks it.
14 min read
GuideHow to write a LinkedIn About section as a founder
Four audiences read a founder's About section and want different things. Trying to serve all four produces the vague paragraph most founder profiles already have.
13 min read
PlaybookWhat to put in your LinkedIn Featured section
Featured is the only place on LinkedIn where a link costs you no reach. Most people fill it with decoration. Here is how to make it convert.
13 min read
GuideHow to get more LinkedIn profile views, and which stats about them are real
Profile views come from three places and only one of them scales. Also an audit of the stat-stacked numbers every ranking page repeats without a source.
13 min read
GuideWhat is a LinkedIn SSI score? And why LinkedIn stopped defending it
SSI is a 0-100 score across four areas of social selling. The buried lede is that LinkedIn now publishes a page arguing against treating it as a goal.
13 min read
PlaybookIs LinkedIn SSI worth optimizing? A decision guide, not a checklist
SSI is a fine smoke alarm and a terrible thermostat. A decision guide for what to do when your score is low, and what to tell a manager who tracks it.
13 min read
GuideIs LinkedIn creator mode still worth it? It was removed in March 2024
There is no creator mode to turn on. LinkedIn removed the toggle in March 2024 and released its tools to everyone. Most published advice on this is now wrong.
13 min read
GuideDoes the Open to Work badge hurt you? What LinkedIn documents versus what recruiters say
The honest answer is that LinkedIn documents almost nothing about the badge. Here is what is verifiable, what is attributed, and what is fabricated.
13 min read