Writing about a specific subject on LinkedIn
Every topic behaves differently. We compared each subject's own best posts against its own worst, which holds the subject matter constant and makes the pattern actionable.
7 guides. Every figure comes from our analysis of 12,988 ranked LinkedIn posts, or from a named source we checked ourselves.
How to write LinkedIn leadership posts, from 2,117 of them
Leadership is the most crowded category on LinkedIn and the most platitude-ridden. We ranked 2,117 leadership posts against each other to find what actually separates the top from the bottom.
14 min read
PlaybookHow to write a LinkedIn hiring post that gets applicants
Most hiring posts are a job link with a sentence on top. We ranked 543 hiring posts against each other: link shares make up 41.2% of the weakest and 16.7% of the strongest. Here is the shape that works instead.
13 min read
GuideLinkedIn posts about remote work: what 178 ranked posts show
Remote work is one of the few genuinely contested topics on LinkedIn, which is why hot takes travel and why most of them age badly. Here is what 178 ranked posts show about arguing well.
13 min read
GuideLinkedIn posts about burnout and mental health: what 468 show
Should you post about burnout on LinkedIn at all? We ranked 468 mental health posts against each other. The findings are unusual, and the reputational question is the one nobody covers.
13 min read
GuideHow to post about AI on LinkedIn without sounding generic
AI is the worst-performing topic in our corpus: 397 posts, 12 of which reached the top decile. The saturation is the finding. Here is what the exceptions had in common.
13 min read
GuideHow to write about DEI on LinkedIn, from 462 ranked posts
Diversity content has the widest outcome spread of any topic we measured, and a backlash risk nobody writes about candidly. Here is what 462 ranked posts show.
13 min read
GuideLinkedIn posts about productivity: what 1,300 of them show
Productivity is drowning in recycled advice, and our data shows the advice register is the losing one. Second person and questions both run higher in the weakest posts. Here is what original looks like.
13 min read