LinkedIn metrics, benchmarks, and how yours compare
Benchmarks are useless without a stated denominator and sample. Ours are per 1,000 followers across 12,988 posts, and every external figure here is linked to the study it came from.
11 guides. Every figure comes from our analysis of 12,988 ranked LinkedIn posts, or from a named source we checked ourselves.
Average LinkedIn engagement rate: benchmarks from 12,988 posts
Median 0.40 per 1,000 followers. 75th percentile 1.27. 90th percentile 5.95. Percentile benchmarks from 12,988 posts, plus the formula to score your own account.
13 min read
GuideLinkedIn impressions vs reach: what every metric means and which ones matter
Impressions count screens, reach counts people, and the gap between them is bigger than most people assume. A full definition table plus an honest ranking of which LinkedIn metrics predict anything.
14 min read
DataHow many impressions is good on LinkedIn? Benchmarks by follower tier
The average LinkedIn post gets a few hundred impressions, not five thousand. Measured benchmarks by follower tier, and the percentile curve we can actually verify.
14 min read
DataLinkedIn engagement rate by industry: what is actually published
The biggest LinkedIn benchmark studies do not publish an industry split. Here is who does, what they leave out, and what we can measure instead: engagement by topic.
14 min read
GuideDo saves and shares help LinkedIn reach? Tracing the claims to source
The claim that a save is worth five likes traces to pages with no methodology, and in one case to two citations that both 404. Here is what is actually documented.
13 min read
GuideLinkedIn follower growth rate: what healthy actually looks like
There is no trustworthy published benchmark for personal LinkedIn follower growth. Here is what to measure instead, why the follower count is the weakest number on your dashboard, and how posting produces followers rather than the other way round.
13 min read
PlaybookHow to analyze your LinkedIn post performance
Most LinkedIn post analysis fails because people compare raw counts across months and then draw a conclusion from their single best post. Here is the sheet, the arithmetic, and the honesty check that stops both.
14 min read
GuideHow to A/B test LinkedIn posts when you cannot really A/B test
There is no split-traffic mechanism for an organic LinkedIn post, so every comparison you make is between two different moments. Here is what you can still learn, and the arithmetic that decides how much.
13 min read
PlaybookHow to run a LinkedIn content audit
Most LinkedIn content audits end with a feeling and change nothing. This one ends with a list of post types you have agreed to stop writing, which is the only outcome worth ninety minutes.
14 min read
PlaybookLinkedIn comment strategy: how to use the platform's scarcest signal
Top-decile posts in our cohort earn a median 72 comments. The bottom half earns 5. That gap is more than four times wider than the gap in reactions, and it is the whole reason to have a comment strategy.
14 min read
PlaybookHow many comments should you leave on LinkedIn per day?
The 10 to 15 comments a day rule gets repeated everywhere and cited by nobody. We went looking for the source, could not find one, and worked out what our own data supports instead.
14 min read